Don’t test on animals. We all agree on that, right? No one wants sweet and defenseless cats, dogs or even hamsters being exposed to something that makes them sick–especially the animals. They get it!

That’s why Doug The Pug, LouLou the Spaniel, and Randy the Camel (just to name a few) joined our Reality Check youth champions throughout October in demanding e-cigarette brands like JUUL (which corners the market in e-cigarettes) in demanding the company to “Don’t Test On Humans.” (#donttestonhumans on social media).

LouLou stands with humans in saying #ditchjuul. She barks to the CEO of JUUL: “No one knows the long-term effects of vaping, do you?” [insert GROWL here]

Testing on humans is exactly what JUUL is doing in this country as we write, and our youth are the test subjects. Not a single health authority nor government agency has evaluated these products that allow random chemicals to be inhaled into human lungs.

As for the long-term health effects of e-cigarette use, no one knows, not even JUUL’s leaders. Plus, a 78 percent increase in e-cigarette usage among high school and middle school-aged kids in the last 2 years has prompted the U.S. Surgeon General to recognize this as an epidemic and take action.

Enter Truth Initiative, America’s largest nonprofit public health organization dedicated to making tobacco use a thing of the past. Starting in late August 2019, they took action with Tested On Humans. We were happy to join their campaign. Our youth not only had fun building public health awareness; they delivered a clear message to JUUL and the entire tobacco industry: the safety and well-being of our region’s youth is not for sale.                                                            

Here’s how youth (and their four-legged friends) in Tobacco-Free GOW and Tobacco-Free CCA took action: