Taking the Glamour Out of Smoking

Help Us End the Deceptive Way Tobacco Products are Marketed

Today’s teens and young adults are media sponges. That’s why tobacco companies are constantly finding new ways to get their products seen in movies, online, on social networks and other multimedia platforms. Many of these forms of media do not regulate showing tobacco use – providing a youth-centered outlet to popularize tobacco with our kids.

Through our youth advocacy program, Reality Check, our dedicated members and advocate network, we can help create stricter guidelines regulating where – and by whom – tobacco products can be seen. We can’t let them hook a new generation on nicotine.

Contact us today to see how you can help put a stop to tobacco use in movies and on the internet.