Fighting Back Against Tobacco Promotion in Stores

Reducing Tobacco at Retail to Prevent Youth Smoking

$1 million every day. That’s how much Big Tobacco spends to promote their deadly and addictive products in New York State alone. Research shows that exposure to both ads and displays in store make our youth more likely to start smoking. Local communities have the power to both regulate this activity and protect the health of our next generation.

Reality Check, our youth-led movement, works with community and municipal leaders to educate them on policies that can reduce, rearrange and potentially eliminate this marketing. They encourage local policy that keeps tobacco products out of the view of young consumers, as well as restricts the number, location and type of retailers that sell tobacco products.